Tease Me More, Tell Me Less

We usually don't see previews at advance screenings and I'm usually thankful for it. I generally avoid them, preferring instead to see a movie as close to "cold" as possible in an attempt to avoid any preconceived notions before the lights go down.

But this week's screening of "Hangover 2" (review out on Friday) presented us with two appropriate previews for upcoming comedies "Horrible Bosses" and "Crazy, Stupid, Love." The crafting of an effective preview is an art in and of itself -- at least in the realm of marketing--and these two trailers managed to convince me I should see the movies within the first 45 seconds. Job well done, if only they'd stopped there.

Although the premise of "Horrible Bosses" (premeditated triple homicide) is hard to stomach as comedic fodder, the cast alone could make this movie a winner: Jason Bateman, Jason Sudeikis, Charlie Day, Kevin Spacey returning to his unbeatable "Swimming with Sharks" roots,  a sadistically sexy Jennifer Aniston and, what really wowed me, a nearly unrecognizable Colin Farrell as a smarmy, balding boss.

Enough said as far as I'm concerned. So why, oh why, did it KEEP ON GOING, revealing just about every plot turn and punchline? On its own, it was a fantastic preview; it got me laughing, kept my attention and made me want to tell my friends about it. But what I don't feel like doing is rushing to the theater to see it. Why would I? I already got the gist in the damn preview.

"Crazy, Stupid, Love" went even further, basically storyboarding the entire will they/won't they relationship between Ryan Gosling and Emma Stone. I adore Gosling and am chomping at the bit to see him in a comedic role. And Stone is quickly moving to the top of my list for the everygirl charm that makes her so much more appealing than the cookie-cutter starlets vying for our attention (does anyone else think she stepped right in where the young "Mean Girls"-era Lindsay Lohan should have gone had her parents not turned her in to an unstable addict? Well, I do.)  While I'm still eager to see the movie (it's hard for me to say no to anything with Gosling, or Franco for that matter), I'm resentful that I already know too much.

Perhaps we could just save everyone the trouble and just produce previews instead of full-length feature films? They'd certainly play better online and are probably more appropriate for the youthful attention spans of Hollywood's target market.

Hardly a new complaint, I know. But hey, it's my job to spout opinions.

Watch the previews if you dare. And if you do, tell me what YOU think....

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